Good internet marketing starts with creating a strong foundation that captures your brand and makes it effective online. This starts with a website that is attractive, flexible, blog-enabled, socially integrated, technically sound, future ready, and ...um... fire proof.
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Once you have the foundation built, you need to attract people; preferably qualified, interested people. This can be accomplished through a number of ways including Blogging, Search Engine Optimization, Social Media, Search Engine Marketing, and other future industry buzz words.
Once you have traffic, you need to generate leads. Leads can be on a micro-conversion level (like getting someone to like your Facebook fan page) or on a macro-conversion level (like getting someone to ask for a consultation or buy a product). Simply having a contact button is not going to generate the amount of leads that your company is looking for.
The best tactics to generate leads is to combine solid offers with custom landing pages and effective calls to action across all of your marketing materials.
Converting those leads into sales is a process that takes time. Developing automated lead nurturing campaigns and a finely-tuned sales process can make this process more automatic.
Success is great, being more successful is ...more great. In order to improve your results over time you need to monitor your successes and failures. Your company needs to track what campaigns, keywords, offers, etc. are not only bringing traffic, but which ones are converting into leads and sales.
Your company should also be performing A/B tests on all of your marketing materials to improve them and see what your prospects respond to better.
